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Articles about Niches


Commercial | October 2019 
Bulletproof a Hotel Before the Sale
The hotel industry is bound to see a flurry of property sales when the next economic downturn hits. Opportunistic investors tend to take out hotel loans during harder times in anticipation of a sell-o...
By Jay Litt, president, The Litt Group; and Marc Fleischer, owner, DLB Project Coordination and Management LLC

Commercial | October 2019 
Hotel Points to Ponder
U.S. hotels have been doing well. Occupancy levels have been shattering records and revenues remain strong. Given the solid fundamentals and favorable outlook for the hospitality sector, real estate i...
By Ethan Schelin, president, Virtua Credit

Residential | June 2019 
The Fixer-Upper Generation Can Boost Your Business
Chip and Joanna Gaines, alongside fellow HGTV stars Tarek El Moussa and Christina Anstead, can take partial credit for the resurgence in the fix-and-flip housing market. The pop-culture phenomenon of ...
By Will Jackson, wholesale sales manager, Angel Oak Prime Bridge

Residential | March 2019 
Carve Out a Niche to Secure Your Future
In this business, it’s always better to deal with problems now than wait until later. A problem facing mortgage originators is figuring out where their future business will come. Or put it this...
By Shirleen Von Hoffmann, principal, Home Builders Edge

Commercial | February 2019 
Niche Products Open Doors
Niche loan products and services are the key to any successful marketing campaign. They enable commercial mortgage brokers to establish new referral sources that otherwise may not have been responsive...
By Rob Diodato, president, York Commercial Finance

Residential | February 2019 
Work Magic for Your First-Time Homebuyers
This is one secret that needs to be revealed for first-time homebuyers. A mortgage credit certificate is an assistance program that saves a homeowner some serious money over the life of their mortgage...
By Tonya Todd, senior vice president of strategic products, Mountain West Financial Inc.

Residential | February 2019 
It’s Time to Reassess Reverse Mortgages
When it comes to reverse mortgages, there is no shortage of opinions on why homeowners should avoid them. Mortgage originators will say they’ll never go there — that it’s too complicated, borders on p...
By Mark Reeve, vice president of Reverse Mortgage Division, Plaza Home Mortgage Inc

Commercial | December 2018 
Foreign Nationals Are Good for Business
In all lending markets, knowledge and understanding are critical to the offering of a specific product or service. In some cases, the process becomes more challenging and greater insight is required, ...
By Garry Barnes, director, PW Partners Consultancy

Commercial | October 2018 
Becoming a Successful Commercial Mortgage Pro Is a Process
The world of commercial real estate can be intoxicating, especially for young professionals. Many new commercial mortgage brokers have dreams of making it big, with bright-eyed visions of gleaming sky...
By Adam Petriella, managing principal, Silverthread Capital

Residential | June 2018 
These Niche Loans Can Bolster Your Business
Any mortgage originator can offer traditional loan programs. Offering nontraditional lending can open doors for a mortgage originator to reach a whole new world of niche borrowers, however. The...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Commercial | April 2018 
Cultivate Cannabis
If you missed big news from the last election cycle, you should know that cannabis is now legal for both medical and recreational use in seven U.S. states, as well as Washington D.C. Those seven state...
By Lawrence S. Brown, CEO, Evergreen Private Finance

Commercial | April 2018 
Mixed-Use Deals Can Pay Dividends
Do a Google search for “mortgage for mixed use” or “getting financing for mixed-use real estate.” Guess what? Multiple items pop up on the first page, featuring lenders that will fund these types of l...
By Tyler Stone, founder and president, Capstone Financial

Commercial | March 2018 
Senior Housing’s Fruitful Appeal
Imagine coming home to a spacious, open living space equipped with marble countertops, hardwood floors and an in-unit washer and dryer. Outside your front door are expansive common spaces filled with ...
By Trace Wilson, director, PGIM Real Estate Finance

Commercial | February 2018 
Take a Local Approach to Hard Money
There are a lot of options when looking to get a hard money loan for a fix-and-flip or rehab project. Commercial mortgage brokers can feel overwhelmed in knowing who to trust and where to go to find t...
By Steve Bond, president, Trius Lending Partners

Commercial | February 2018 
Carve Out Your Niche
A commercial mortgage broker needs something to stand apart. In a highly competitive lending market, it’s especially important to carve out a niche in order to grow market share. Generally, fo...
By Jason M. Aubrey, principal, PlattPointe Capital


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