Scotsman Guide > Rankings > Top Originators 2012 > Laura Leonhard #1 Top USDA Volume

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Top Originators 2012: #1 Top USDA Volume


Laura Leonhard, Inlanta Mortgage Inc.
#1: 2012 Top USDA Volume
Percent USDA Loans: 64%
Total Volume: $26,319,888


Laura Leonhard has been originating U.S. Department of Agriculture (USDA) loans since 2004, and she says that she wouldn’t have it any other way. Based in Marshfield, Wis., Leonhard explains that the USDA market is a perfect fit for her location.

“It’s a fantastic program,” she says, “and we’re in the middle of rural America, so what better to use for financing than the program that’s set up to help people who are purchasing in the rural area?”

Although Leonhard also closed a large number of Federal Housing Administration loans and U.S. Department of Veterans Affairs loans in 2012, her USDA volume stands above the rest. She closed more than $16.5 million in USDA deals this past year, more than half of her total volume of more than $26 million.

In working with USDA loans, Leonhard stresses the importance of product knowledge and establishing a solid referral base.

“I really instill in every one of my clients that, if I do a good job, they’ve got to tell other people about us,” she says. “I do very minimal advertising. I’ve got advertising on the side of my truck and in the phonebook, and that’s it. Everything else is word of mouth.”

Whatever her strategy, Leonhard’s approach to her business certainly seems to be working. What’s more, she says that 2013 may turn out even better than last year.

 “It looks amazing so far,” she says. “Right now, I’ve got 33 loans in the pipeline looking to close in the next month.”

-- Raymond Fleischmann

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