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Articles about Lead Generation


Residential | November 2019 
Reverse Mortgages Pave the Way Ahead
It’s a maturing nation. There were more than 52 million Americans over the age of 65 in 2018, and by 2060, there will be an estimated 95 million people over 65. People are living longer and, in many c...
By Lorraine Geraci, vice president of learning and development, Finance of America Reverse LLC

Residential | November 2019 
Keep an Eye on These Numbers
Definition Business analytics Statistical methods and techniques used ...
By Jovan Vaughn, designated broker, Mortgage Point

Residential | November 2019 
Superior Service Deserves a Reward
Mortgage originators, it’s time to ask for a higher compensation rate. Confused? Don’t be. Given the current interest rate environment, as well as origination costs that remain higher than their histo...
By Michael Cooksey, executive managing director of production, Mid America Mortgage

Residential | November 2019 
Build it or Buy it
Taking a loan from the initial lead to closing is a complex business, one involving many steps. Compounding this is the ever-evolving technological landscape. Many lenders choose to build their own lo...
By Robert Greenberg, chief marketing officer, Patch of Land

Residential | November 2019 
Stay Consistent With Your Marketing Push
Consistency is key to anything in life and the same goes for marketing plans for mortgage originators. Too many originators abandon their marketing strategies too early. If you want to close five or m...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | September 2019 
Get a Complete Picture of Your Borrowers
In today’s increasingly competitive lending industry, bringing in additional loan applications to widen borrower pools is often easier said than done. With expanded financial data, that soon may chang...
By Steve Smith, CEO and co-founder, Finicity

Residential | September 2019 
Bring the Borrowers Into Focus
Ten years ago, the most advanced marketing discussions on lead generation revolved around clicks and conversion funnels, or getting people to visit your website and turning those visits into a sale. ...
By Mike Eshelman, head of consumer finance, Jornaya

Residential | August 2019 
Dust Off the Phone
Quality mortgage originators must understand the homebuyer’s psyche in today’s lending environment. With the proliferation of data accessible via the internet, borrowers will shop interest rates until...
By Dennis Black, CEO, Dennis Black and Associates

Residential | July 2019 
Keep the Conversation Going
An overhaul of the home loan application form used by Fannie Mae and Freddie Mac also aims to make the document accessible to a growing number of bor- rowers who speak English on a limited basis. Here...
By Susan Graham, president and chief operating officer, Financial Industry Computer Systems Inc.

Residential | July 2019 
Put This Mortgage Industry Truism to the Test
Key Points ...
By Hiroshi Hishida, owner, North Star Capital Management LLC

Residential | July 2019 
Bring the Troops Home
As America’s finest return from years spent serving our country overseas, the prospect of finally having a place to call their own is an attractive one for members of all military branches. After all,...
By Rear Adm. Thomas C. Lynch, executive chairman, NewDay USA

Residential | July 2019 
Lead Generation Calls for a Hybrid Approach
It has long been said in the mortgage industry that you need to make a decision early in your career: Will you be a self-sourced loan originator, or will you work as an originator in a call cent...
By Michael Sunnaa, vice president of production, Doorway Home Loans

Residential | July 2019 
Brace for the Millennial Tsunami
Millennials delayed — but did not give up — on the dream of owning a home. With many carrying a significant amount of student-loan debt, roughly half of millennials say they can’t afford a home right ...
By Ben Mizes, co-founder and CEO, Clever Real Estate

Residential | June 2019 
Reach for the Clouds
We all know what happens when loans aren’t originated the right way. Regulatory penalties, lost business relationships and bad publicity are just a few consequences that await originators who ignore t...
By Raymond Eshaghian, president and founder, Greenbox Loans Inc

Residential | June 2019 
The Fixer-Upper Generation Can Boost Your Business
Chip and Joanna Gaines, alongside fellow HGTV stars Tarek El Moussa and Christina Anstead, can take partial credit for the resurgence in the fix-and-flip housing market. The pop-culture phenomenon of ...
By Will Jackson, wholesale sales manager, Angel Oak Prime Bridge


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