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Articles about Marketing

 

Residential | October 2019 
Robots Won’t Be Taking Your Job
If the website WillRobotsTakeMyJob.com is any indication, people are scared that the rise in automation will cause the human workforce to suffer. Mortgage originators have a 98% chance of seeing their...
By Mike Gulitz, CEO, Jungo

Residential | October 2019 
Examine the Upside and Downside of Technology
Technology and automation are wonderful when it comes to making the job of a loan originator, processor, underwriter, funder, closer and mortgage-document drawer easier and less stressful. Raise your ...
By Nathan Rufty, mortgage coach and trainer, Mortgage Marketing Pros

Residential | October 2019 
These Tips Will Energize Your Marketing Plan
Is traditional marketing not bringing the stream of referrals you’ve come to expect? The draw-back to traditional marketing is that it’...
By Jeffrey Nelson, creator, AgentMagnet.com

Residential | October 2019 
Consider Homebuying From the Borrower’s Perspective
The housing crash of a decade ago taught everyone a series of painful lessons. To ensure the market could withstand future economic downturns, protective measures were put int...
By Ben Anderson, owner, Ben Anderson 365

Residential | December 2019 
Consider Homebuying From the Borrower’s Perspective
The housing crash of a decade ago taught everyone a series of painful lessons. To ensure the market could withstand future economic downturns, protective measures were put into place. One ...
By Ben Anderson, owner, Ben Anderson 365

Commercial | September 2019 
Shaking the Foundations
The hotel industry has experienced a major disruption in recent years due to the meteoric rise of Airbnb. The California startup mushroomed into a $38 billion business in less than a decade. The...
By Ben Mizes, co-founder and CEO, Clever Real Estate

Residential | September 2019 
Fuel Innovation with Property Data
Today’s mortgage industry is competitive. With the onslaught of nonbank lenders, digital solutions and fintech companies that have hit the sector, it’s becoming increasingly important for lender...
By Kara Taylor, vice president of marketing, Attom Data Solutions

Residential | September 2019 
A Better Way to Handle Marketing
The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers and maintaining strong relationships with refer...
By Kirk King, president, Continuity Programs Inc.

Residential | September 2019 
Bring the Borrowers Into Focus
Ten years ago, the most advanced marketing discussions on lead generation revolved around clicks and conversion funnels, or getting people to visit your website and turning those visits into a sale. ...
By Mike Eshelman, head of consumer finance, Jornaya

Residential | September 2019 
Shoot It and Post It
Key Points The “must-haves” for successful originators--> ...
By Ryan Ehler, loan officer, Price Mortgage LLC

Residential | September 2019 
Pop Off the Screen
The time for video marketing is now. This tool is an extremely effective way to advertise a mortgage company’s services on digital and social channels. It continues to be a successful path for reachin...
By Sarah DeCiantis, executive vice president and chief marketing officer, United Wholesale Mortgage (UWM)

Residential | September 2019 
Seize Control of Your Future
Key Points The “mu...
By Michael Brenning, chief production officer, Deephaven Mortgage

Commercial | August 2019 
Don’t Keep Your Surety Bond a Secret
Definition Surety Bond Mortgage lenders, brokers, servicers and origin...
By Eric Weisbrot, chief marketing officer, JW Surety Bonds

Residential | August 2019 
Star Behind the Scenes
It’s important to keep in mind that all business relationships are a two-way street. If they’re not, well … as they say — all bad deals will come to an end. In addition to being awesome at closing loa...
By Eric Tishaw, chief balloon inflator, Direct Path Coaching

Commercial | July 2019 
Hit All the Right Notes
Some commercial mortgage brokers are under the false impression that nonbank private lenders, given their flexibility, will accept a breezy and second-rate presentation — that you can essentially ta...
By Milton Franklin, founder and president, Commercial Mortgage Exchange Inc.

 
 

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